Our Story

The whole story starts with my interest in sports and nutrition. In order to achieve progress when exercising in the gym, you have to eat enough healthy food. Due to my studies, it was often hard to schedule working out, studying, cooking healthy, meeting friends and family whilst still getting enough sleep. I suppose, many people face this time shortage problem regardless of the circumstances (tough job, challenging family life, studies,..). Therefore, instead of only cooking healthy meals, I though drinking smoothies would be an easy way to get my ‘5-a-day’ fruits and vegetables. However, I wanted to ensure that these smoothies would contain adequate levels of micronutrients since I knew that getting sufficient amounts of micronutrients supports your overall heatlh as well. So, I was on the lookout for a book that combined both – information about micronutrients and tasty smoothie recipes. Shortly after, I found out that there was no such book on the market – and I decided to use the lockdown caused by the COVID-19 pandemic for the good and write it myself. Quality sources converted into easy understandable advice.

A discussion my life partner about the book resulted in her pointing out “Hey, with all this knowledge about nutrition and all the non-natural, sugar-enriched processed smoothies out there – why don’t you just create healthy smoothies?” – the idea was born. And instead of selling ready-to-drink smoothies, I decided to sell portioned ingredients for smoothies ready-to-blend for one serving that are micronutrient-rich, need-targeted and that contain natural and high quality ingredients only. This way, the customer knows the exact ingredients of the smoothie – no hidden preservatives or added refined sugars.

Together with a micronutrient book that educates customers about nutrition and the importance of their daily micronutrients intake and an app that enables users to track their daily intake with fun features, smoofii provides a complete package that makes your ‘5-a-day’ intake easy and makes YOU ready for your everyday challenges.

Your smoofii team

Our Team

These are the people behind smoofii

Fabian
Founder
MSc Entrepreneurship Graduate, London
Sports- and Nutrition Enthusiast
Autho of smoofii’s Micronutrient Book
Emily
Chief Technical Officer
MSc Computer Science Graduate, London
Passionate about Sustainable Food

Why micronutrients?

Micronutrients are vital for the body because they protect us from diseases, slow down the aging process and support every system in our body to function properly. The body utilises dozens of micronutrients every day and every hour to provide us with energy, produce hormones and enzymes, and maintain regular organ functions. You find some areas where micronutrients help your body below:

  • Healing wounds
  • Boost your concentration and memory
  • Building healthy nerves, muscles and bones
  • Maintain healthy heart
  • Caring for Skin, Hair and Nails
  • Energise your body
  • Strengthen Immune System
  • Fight diseases
  • Breaking down toxins
  • Catalysing metabolic reactions
  • Regulating body fluid levels
  • Building proteins
  • Strengthening bones (aiding in bone mineralisation)
  • Growth and development
  • Contracting muscles
  • Synthesizing DNA
  • Brain development
  • Disease prevention
  • Facilitating growth
  • Producing digestive enzymes
  • Helping keep a strong metabolism
  • Breaking down carbs, fats and proteins into usable energy
  • Hormone production
  • Allowing cells to rejuvenate
  • Slowing/fighting oxidation damage or signs of aging caused by free radicals
  • Muscle flexibility and tissue repair
  • Protecting the brain
  • The list is almost endless
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